Optimising the aerial spray booking process

Client: Middlebrook Air Operations
Timeline: 2023, 4 months
Services: Digital AdvisoryDigital Product DesignSoftware DevelopmentProject Support
Industry: AgricultureAviation
Platform: Web
Technology: HTMLCSSReact.jsPythonAWS
Product: Visit website

The client

Middlebrook Air Operations, an A.A.A.A accredited aerial application company, offers professional and precise chemical spraying services across New South Wales. Founded in the late '70s by Peter Middlebrook, it's now led by Jonathan Middlebrook (Jono), dedicated to maintaining top-notch service standards.

Project: Optimising the aerial spray booking process

Project overview

Middlebrook Air partnered with Appello to digitise their aerial spray booking system. Facing challenges with a paper-based process, they aimed to create an online platform for customers to book spray jobs, select chemicals, map fields, and ensure safety compliance.

The result

Appello's innovative web app revolutionised Middlebrook Air's operations. Customers can now easily request spray jobs, define areas accurately, and select chemicals with ease. The streamlined process enhances efficiency, safety, and customer satisfaction. Middlebrook Air continues to lead the industry with professionalism and expertise, supported by cutting-edge technology.